First Choice First Choice

First Choice – quality food for dogs and cats

First Choice offers advanced, customized nutrition for dogs and cats, using only high-quality ingredients and free of corn, wheat, soy or meat by-products . Each formula is developed based on advanced scientific research , with the aim of providing balanced nutrition for every stage of your pet's life.

Why choose First Choice?

Only high-quality ingredients – no processed grains and no meat by-products

Immune system support – combining vitamins and antioxidants to boost health

Coat and digestive health – formulas tailored to maintain healthy skin and proper digestion

Personalized nutrition for every stage of life

First Choice food helps maintain vitality , strengthen the immune system and improve the quality of life of dogs and cats, with rich flavors and healthy ingredients.

Free shipping on orders over 200 NIS – because your pet deserves the best